JHB Retail Sales Rep – Witbank, Middleburg, Nelspruit, Swaziland


Position: JHB Retail Sales Rep – Witbank, Middleburg, Nelspruit, Swaziland

JOB PURPOSE: Responsible for maximizing the profitability of allocated accounts, by managing the relationship with the Retail Customers and supporting them to exceed their sales targets of the product range.



Minimum Matric or NTC3

Post matric qualification preferable


5 years’ experience in the Retail sales sector (hardware, tools, DIY)

Must have a valid driver’s license and own car



Understanding of sales cycle and key account management

Detailed product and industry knowledge

In depth knowledge of competitor’s products

Good business acumen (i.e. numeracy skills, generation of profit and loss, cash flow, margin)


Excellent Selling skills

Able to provide basic training on industrial product lines

Able to build strong relationships with resellers at buyer and owner level

Planning and organisational skills

Problem solving skills

Computer literacy – intermediate Excel, Outlook, Power point, Word


Customer Orientation

Technical Expertise

Results Orientated

Networking and Influence

Attention to Detail


1. Achievement of Sales Targets

  • Ensure yield on revenue sold is at the required level of Gross Profit
  • Increase turnover of existing customers across the entire account base by upselling and cross selling
  • Set overall revenue and profit targets for each account, with specific targets for individual products
  • Identify opportunities to win business where Customers currently favour competitors’ products.
  • Ability to negotiate a win/win business solution in meeting client needs.
  • Focus on “Sell through” rather than “Sell to”
  • Inform customers of new products/brands, promotional campaigns or joint marketing programs and feedback to management
  • Formulate and implement plans to increase turnover per existing customer
  • Research and gather information about potential product ranges
  • Ensure knowledge and understanding of client’s business
  • Determine who the key decision-makers are and what the prospect’s needs are

2. Key Accounts Management

  • Build trust and confidence Customer through reliable and consistent service delivery and industry and product knowledge
  • Increase usage of Rapid Trade (online sales)
  • Resolve complaints and queries effectively
  • Determine and manage the Customer’s expectations regarding stock and delivery

3. Sales Planning

  • Complete and submit a comprehensive monthly Customer Call Cycle Planner
  • Complete and submit a comprehensive weekly Call Report

4. Product Knowledge

  • Develop and demonstrate specialist knowledge of the company’s and competitor’s products
  • Determine training needs and provide relevant training on product benefits
  • Assist or facilitate intervention at end user level with a view to recommending correct product offering or basic fault diagnosis
  • Attend sales and product knowledge training sessions

5. Internal Coordination

  • Demonstrate team work by collaborating across business functions
  • Coordinate tender or project quotations with the tender specialist
  • Monitor turnaround of Customer’s returns and repairs and escalate where required

Email linda@evolvepersonnel co.za

Package good basic plus comm (travel and cell allowances)